meet the founder
Bailey is a creative director, photographer & content creator with a deep love for people, storytelling, and the clarity that comes from expressing who we truly are. Her work centers around helping individuals & brands distill their identity down to the core—then bringing it to life through visuals, language & intentional creative direction.
With a background in marketing and a soulful, grounded approach to content creation, Bailey blends strategy with heart. She’s known for creating work that feels honest, aligned, and deeply impactful—whether she’s guiding a full brand campaign or capturing a single moment on camera.
The most powerful creative work doesn’t shout—it resonates. She’s committed to bringing that resonance to life.
FAQs
“Don’t ask what the world needs. Ask what makes you come alive & go do it because what the world needs is people who have come alive.”
How did you get into the industry?
Street photography in India while traveling for 2 years. I was teaching English in the slums outside of Delhi when I started to bring my camera with me everywhere, photographing strangers. They invited me into their homes. It was my way of connecting with others without a shared language.
First creative love?
Dancing. Writing. Painting. Poetry. Marketing…then photography.
It wasn’t until I traveled that I realized seeing life through the lens of a camera is more than just a tool - it changes how you experience this life.
First professional success?
After two nomadic years abroad, I landed in Austin with zero professional experience beyond internships—just a marketing degree, some awards, and a lot of drive. I came across a rodeo campaign for Cavender’s Boots, photographing cowboy culture.
I was wildly underqualified, but I showed up anyway—hand delivering my resume, mailing in postcards with my photos & following up relentlessly. I got the gig, my first paid photography job with travel, per diem, and all. Those images ended up winning a Gold Addy—one of the highest honors in advertising. I didn’t even know what that was at the time—I was just thrilled to call myself a photographer.
What lights you up creatively?
Nature. Travel. Passionate people & inspiring stories. Creating the story. Putting the pieces together. Crafting a mood board to paint the picture of the vision. Opportunities to use my gifts & share my vision. Teaching. Learning. Mindset work. Colors, fonts, textures, and style!
Photography style in three words?
Energetic. Cinematic. Timeless.
Creative Direction Philosophy?
Strategy + soul. Story > noise. Truth > trends.
What are your superpowers?
Seeing the big picture and the tiny details—then bringing it all together.
Genuinely enjoying life for the most part, even in the mundane minutia.
I love art & beauty, strategy & business, but more than that, I love people.
